The collaboration enhances availability, technical support and deployment efficiency for professional installers across Sweden, Norway, Finland and Denmark.
Zyxel Networks, a leader in delivering secure and AI-powered cloud networking solutions, and Ahlsell Group, one of the Nordic region’s largest technical distributors, today announced a strategic partnership to make Zyxel’s enterprise-grade networking solutions widely available across the Nordic region. The agreement leverages Ahlsell’s extensive store network, advanced logistics infrastructure, and leading e-commerce platform to bring Zyxel products closer to electricians, installers, property owners, and industrial IT professionals.
Expanded technical reach through physical and digital channels
Through Ahlsell’s 300+ stores across Sweden, Norway, Finland and Denmark, Zyxel Networks can now provide immediate access to its portfolio of professional networking solutions, including Nebula cloud-managed switches, wireless access points, VPN security firewalls, and advanced network management tools. Ahlsell’s webshop – a widely used digital channel among Nordic technical buyers – ensures 24/7 availability, enabling quick ordering for both scheduled projects and urgent deployments.
“We’re excited to bring Zyxel’s cloud-managed networking solutions even closer to professional installers and IT teams across the Nordic region,” said Jörgen Kindborg, Manager Etail Channel Nordic & Benelux, Zyxel Networks. “Our customers will benefit from faster access to enterprise-grade switches, secure VPN gateways, and wireless solutions – helping them deploy networks more efficiently, reduce downtime, and scale installations with confidence.”
“Partnering with Zyxel Networks is an exciting opportunity for Ahlsell, and most importantly, for our customers,” added Fredrik Lindgren, Segment Manager Telecom & Data at Ahlsell. “Installers and technical buyers will now enjoy reliable product availability, simplified access through our stores and webshop, and the ability to combine Zyxel solutions with complementary installation materials for complete, high-performance networks.”
Advanced logistics and deployment efficiency
Ahlsell’s centralized warehouses, rapid regional deliveries, and stable inventory management ensure that Zyxel products are consistently available, minimizing lead times and enabling fast deployment in time-sensitive projects. This infrastructure also supports cross-selling opportunities, allowing professional customers to combine switches, access points and firewalls with installation materials such as racks, enclosures, and cabling for complete network solutions.
In addition to product distribution, Zyxel Networks will participate in Ahlsell’s technical training sessions, hands-on workshops, and customer events, providing live demonstrations of Nebula’s cloud networking capabilities, including AI-driven monitoring, zero-touch provisioning, and remote network management. These initiatives help installers optimize deployments, increase reliability, and accelerate adoption of Zyxel solutions in commercial, industrial, and multi-site networks.
With Ahlsell’s combination of physical stores, digital platform, and efficient logistics, Zyxel Networks gains a scalable, high-volume distribution channel, while Ahlsell expands its offering with industry-leading cloud-managed networking solutions – creating mutual growth opportunities and delivering tangible benefits to professional customers across the Nordic region.
Pictured (L-R): Fredrik Lindgren, Segment Manager Telecom & Data, Ahlsell and Jörgen Kindborg, Manager Etail Channel Nordic & Benelux, Zyxel Networks.